Each year, more than 75 percent of the budget is directed towards promoting the tour and, based on the responses from attendees and artists alike, our efforts have paid off.
CORRALES ART & STUDIO TOUR
We have a pretty amazing mix of media coverage this year. L. Balombini/Red Paint Studio was selected by committee for the art we have used as the face of CAST for this year.
Outlined below are the details.
Grassroots – we printed 250 posters and 2500 postcards. A team of CAST members distributed posters and cards throughout the area and provided cards to artists for distribution.
Uploaded to all the local online calendars including SpinGo
Corrales Comment did interviews with three local artists published a story April 21 issue and will publish a full story in the May 5 issue.
ABQ Journal - VENUE May 4 – Three artists are being interviewed for a story
May 2 TV - scheduled for KRQE/Fox 7:00 am, 8:00 am and 9:00 am shows
KHFM will do an interview to air a day or two before CAST
Signpost April issue gave us a blurb
Prime Time Magazine gave us a blurb
THE Magazine posted in calendar
Local Flavor included us in the Buzz for May
KOAT Best Bets
All three TV networks will be invited to the PREVIEW reception and PREVIEW gallery on Friday and anytime in the weekend.
Paid Advertising Campaign 2018 CAST – All media gave us special consideration and support bonuses and offering us low rates. We are engaging a few new opportunities this year like PBS and going a little heavier in Santa Fe with digital online and mobile.
Corrales Comment - ads on April 21 and May 5
Sandoval Signpost - April issue
Local Flavor - April issue
ABQ Journal VENUE on May 4
New Mexico PBS - :10 spots in the Community Calendar - 44 spots airing in Prime Time shows, News and How To programming - Runs April 30 – May 5
Radio - All the stations run April 30 – May 6
103.3 Ed FM
770am and 94.5 FM KKOB News Talk - live traffic sponsorships in the morning drive only
KHFM - Classical 95.5
KUNM - 89.9 - NPR Programming
Freeway Bulletin at the Big I - April 30 – May 6
Bonus on Freeways and side street billboards April 30 – May 6
Programmatic network ads served to various sites, targeted to Placitas, Bernalillo, Corrales, Rio Rancho, ABQ April 30 – May 6
abqjournal.com – bonused 100,000 impressions with the purchase of our print ad - run of site ads - April 30 – May 6
alibi.com - newsletter takeover on April 26 – May 3- ad on the weekly newsletter sent to 12,000
sfreporter.com - April 26 – May 6 on line ROS
sfnewmexican.com - run of site ads April 30 – May 6 plus bonused the daily newsletter for the week of April 30 sent to 15,000+ daily for the entire week